Purdue University Office of Admissions logo

Business Analytics and Information Management

Purdue University in West Lafayette

If you enjoy working with data, and want to use big data systems to improve efficiencies and create value for your company, then Business Analytics and Information Management (BAIM) is for you!

The program was created to prepare highly capable graduates to pursue promising careers in the data-driven economy. BAIM leverages Purdue University’s strengths in STEM and the business school's well-earned reputation in quantitative methods and management information systems.

As a BAIM major, you will learn how to query and manipulate data to translate analytic insights into business values. Currently, there is a gap in the business world: data scientists with technical training focus on perfecting their analytics models, but are unable to effectively communicate how data can help solve complex business problems. This cross-discipline major will teach you how to bridge that gap. Want to help a major retailer use the behavior data of their customers? How about aiding a global supply chain by using GPS transportation data and weather data?  

Daniels School of Business  faculty emphasize analytics fluency; data management; computer programming skills and familiarity with software tools; communication and visualization skills; and industry-specific knowledge and analytics models.

Meet our Students: Erin Brown

Portrait of Erin Brown

As a Business Analytics and Information Management major, Erin Brown’s classes focus on data. This is beneficial for her, as data-driven solutions are the future. Her courses also taught her technical and interpersonal skills, which prepared her to be successful in her internships and her professional career following graduation.   

Through networking and being open to learning new things, Erin landed her first internship as a data analyst intern at Textron Aviation. She got a glimpse of what data analytics looked like beyond the classroom. She then had the opportunity to be a business analyst intern at Corteva Agriscience, which provided her with a new mindset about what she wanted her future to look like. Erin’s experiences both inside and outside the classroom prepared her to join her full-time role as an information and digital solutions analyst at Eli Lilly.  

Plan of Study

Business Analytics and Information Management Webpage

Transfer to Business Analytics and Information Management

Purdue admits to individual majors. Transfer students must meet Purdue's overall transfer criteria, as well as any major-specific requirements. Before you apply, check the closed programs page to confirm this major is open to transfer students. If it is, refer to the information below for major-specific transfer criteria.

Minimum GPA: 3.0

Additional Requirements: Must have a grade of B or better in a college-level calculus class.

Contact Information

A.J. Frigo
(765) 496-0264

Daniels School of Business

Careers in Business Analytics and Information Management

  •   Application Software Developer
  •   Business Analyst
  •   Data Scientist
  •   Database Manager

Share this page: