Area of Study: Marketing, Advertising, Communication & Writing

Marketing students working around a table

Marketing

Learn how to connect with audiences, craft powerful messages and lead in today’s fast-moving digital world. Begin your small steps toward an exciting career in advertising, social media and beyond. Program Summary  As a marketing student, you build communication, teamwork...
IBE students around a table in discussion

Integrated Business and Engineering

Combine business strategy with engineering problem-solving to lead innovative projects with confidence. Learn how to analyze systems, manage resources and drive smart decisions at the intersection of business and technology. Program Summary  In the integrated business and engineering (IBE) program,...
A group of four students discuss data points

Business Analytics and Information Management

Develop the skills to connect business objectives with data insights. This cross-disciplinary major combines accounting and information management, equipping you to transform data into business value using advanced analytics to solve complex challenges in today’s data-driven world. Program Summary  Purdue’s...
Overhead view of two businessmen look over charts on a laptop

Sales and Marketing

Build a business-savvy career in the agriculture industry with a sales and marketing major focused on agri-marketing, sales strategy and management. Program Summary  The sales and marketing program blends business principles with agricultural expertise, preparing you for careers in agri-business,...
Two students work together on an equation

Agricultural Economics

Discover how agriculture and economics connect — apply data and economic principles to solve global challenges in policy, trade and sustainability. With multiple concentrations available, choose your path to shape the future of the agricultural industry.  Program Summary  Our agricultural...
A salesman standing near the plow at the outdoor ground of the shop with new agricultural machinery

Agribusiness

Combine a passion for agriculture with a mind for business. From managing large corporations to family-owned farms, gain the agricultural, business and economic skills to shape your own path and thrive wherever your career takes you. Program Summary  Lead the...
student listening in a lecture

Women’s, Gender and Sexuality Studies

Explore the powerful impact of gender, identity and sexuality on culture, society and history. Dive into thought-provoking discussions, study social justice movements and examine the experiences of women and marginalized groups. Analyze literature, politics and activism while developing a deep...
girl at table working on the computer

Visual Communication Design

Bring ideas to life at the intersection of creativity and technology. In this major, master digital media, typography and user experience to design powerful visual stories that resonate. From sleek interfaces to dynamic graphics, shape the future of communication through...
student focusing on project at a table with another student

Visual Arts Education

Master design techniques while developing the skills to teach and share artistic knowledge. Create dynamic lessons, plan engaging art projects and foster creativity in classrooms or community programs. Blend hands-on art-making with educational theory to shape the next generation of...
student smiling in class

Visual Arts Design Education

Master the techniques of design while learning to teach and share those skills with others. Dive into graphic design, digital media and visual storytelling. Create dynamic lessons, collaborate with students and shape future artists in classrooms and beyond. Program Summary ...
Students practice for a play on stage

Theatre

Explore the world of acting, directing, stage design and storytelling. Build skills in collaboration, creativity and stagecraft while bringing characters and stories to life. Dive into hands-on experiences, from rehearsals to opening night, and immerse yourself in the exciting world...
A student uses VR to interact with an art installation

Studio Arts and Technology

Design stunning visuals, craft immersive digital experiences and bring ideas to life through animation and video. Experiment with cutting-edge tools to create interactive art and dynamic media. Collaborate with innovators and shape the future of digital storytelling. Program Summary  In...
A student works on a laptop in the Latino Cultural Center

Spanish

Explore the beauty and depth of one of the world’s most spoken languages. Engage with diverse cultures through literature, history and conversations. Master reading, writing and speaking Spanish with confidence. Program Summary  As a Spanish major, engage in courses designed...
Students prepare for a theater production in Pao Hall.

Sound for the Performing Arts

Bring performances to life by blending creativity with technology to craft immersive soundscapes. Explore acoustics, mixing and design through hands-on experiences, alongside performers, directors and production teams. Gain the skills to shape how audiences hear and feel every moment. Program...
A student writes on a notebook while he looks at his laptop

Professional Writing

Write with clarity, purpose and impact across industries. Develop skills in technical, medical, scientific and environmental communication. Edit with precision and publish with confidence. Explore how writing shapes understanding in a complex, connected world. Program Summary  Our professional writing major...
A doctor wraps a patient's knee during an office visit

Pre-Professional

Prepare for the career you’ve always dreamed of with one of our pre-professional programs. Combine academics, real-world experiences and personalized advising for a competitive edge when applying to your future graduate or professional degree program. Program Summary  Pre-professional programs at...
Two students study together at a table

Linguistics

Explore how languages evolve and how speech, sounds and structure influence meaning. Gain skills in research, translation and language technology, and prepare for careers that bridge communication and culture. Program Summary  In linguistics, dive into the scientific study of languages...
A student walks into bamboo forest in Ariyishiyama, Kyoto, Japan

Japanese

Master the Japanese language and immerse yourself in its rich culture, from ancient traditions to modern innovations. Gain the skills to navigate global business, diplomacy and media while building a deep understanding of a society that shapes technology, entertainment and...