Krannert School of Management

Marketing students learn to identify and analyze consumer behavior to maximize a product’s impact.  Krannert students in marketing build on their strong analytical skills and creativity to find innovative solutions. 

Students study brand management, advertising and marketing analytics as well as general management principles to build a well-rounded understanding of marketing’s role in business.

Marketing Website

Plan of Study


Related Career Interests


Marketing, Advertising, Communication and Writing

Careers in Marketing

Job titles of recent Krannert graduates:
• Marketing analyst for a global performance marketing firm
• Marketing manager for a US-based IT security consulting firm
• Marketing representative for a global agricultural machinery manufacturer
• Marketing analyst for a global signal transmission manufacturer

Transfer to Marketing
Contact Information