Krannert School of Management

Marketing students learn to identify and analyze consumer behavior to maximize a product’s impact.  Krannert students in marketing build on their strong analytical skills and creativity to find innovative solutions. 

Students study brand management, advertising and marketing analytics as well as general management principles to build a well-rounded understanding of marketing’s role in business.

Marketing Website

Plan of Study


Transfer GPA and Course Requirements

Purdue admits to individual majors. Many majors require that applicants have completed specific coursework, and all have a suggested minimum GPA. The criteria for this major are listed below. Students who meet or exceed these criteria are the most competitive candidates for admission. Before applying, review the closed programs page to confirm your desired major is open to transfer students.

Minimum GPA: 3.0

Additional Requirements: Completion of at least a college-level calculus course with a grade of C or higher.


Contact Information

Nanci Forney
Phone: 765-494-4343


Job titles of recent Krannert graduates:
• Marketing analyst for a global performance marketing firm
• Marketing aanager for a US-based IT security consulting firm
• Marketing representative for a global agricultural machinery manufacturer
• Marketing analyst for a global signal transmission manufacturer

Related Career Interests



Marketing and Advertising


Writing and Mass Communication