Visual Communications Design

The Purdue University Visual Communications Design (VCD) program develops students as problem seekers and solvers with the capability to plan communication strategies and form effective visual products. The curriculum is structured to prepare students for a profession that is evolving rapidly and influenced by computer technology advances Students are prepared to master the technical and conceptual skills involved in typography, image generation, visual structure, color design and composition, as well as to conduct research, think conceptually, work collaboratively in teams, articulate and present ideas, and critically evaluate the form-making process. Our program provides students with a broad background and thorough understanding of both medium and message, so that they can combine words, ideas, and images in original ways to convey information and promote ideas to targeted audiences.

Note: An art portfolio is not required to apply to VCD. Students are required to pass a selective portfolio review in their sophomore year to advance in the program. Selection is based on their development as a designer, as shown by their art and design work at Purdue. Those not passing review work closely with an academic advisor to plan other majors and career paths. Current acceptance rates are available from advisors.  

VCD Website

Visit this site to learn more about the program and see examples of student works:

Visual Communications Design Website

Plan of Study

Visual Communications Design, BFA

Related Career Interests

Careers in Visual Communications Design

Visual Communications Design program graduates pursue an eclectic line of work in the communication/graphic design industry. The program creates opportunities to pursue various creative positions. Alumni hold positions in several branches of design, including:
  • Graphic Design
  • Branding
  • Packaging
  • Advertising
  • Publication
  • Web Design
  • UX Design
  • Marketing Communications
  • Art Direction
  • Design Consulting
  • Independent Design
  • Graphic Arts

Transfer to Visual Communications Design

Purdue admits to individual majors. In addition to meeting overall Purdue transfer criteria, such as minimum high school course requirements, applicants must also meet major-specific requirements. The major-specific criteria for this program are listed below. Students who meet or exceed these are the most competitive candidates for admission. Before applying, review the closed programs page to confirm your desired major is open to transfer students for your desired entry term.

Minimum GPA: 2.2

Contact Information
Undergraduate Student Recruitment Office
(765) 494-6291

Purdue University Office of Admissions, 475 Stadium Mall Dr., West Lafayette, IN 47907, (765) 494-1776, Hearing impaired only: 1-800-743-3333

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